Are you confused as to whether your organization needs to implement goals, objectives or KPIs? Do you know the difference between objectives and targets? Let’s see what each one brings, what you really need and how many of those you need to implement in your organization.

When a quality management system is implemented, results are evident immediately: reduction in warranty cost, reduction in rework, reduction in scrap, higher profit margins, etc. Would you agree that ISO and other quality initiatives such as Lean, Six Sigma, 5S can significantly improve any company’s processes -if requirements are correctly implemented? Why, if you know that a good quality management system improves your processes, are you then reluctant to include all company processes in this system? Why would most companies barely include sales on any quality initiatives? If and only if you apply the same ISO and quality concepts to the entire Sales process, inside and outside sales, you stand to see significant improvements.

Ok, so we’ve been certified to the ISO 9001 standard for the longest. Yes our processes are better, we have gotten new customers over the years because of the certification, and yes we track our objectives and customer satisfaction. But is there anything else left to be extracted out of our program and its recurrent costs? Our sales don’t seem to be significantly affected by our certification anymore, and our improvements seem to be stagnated. So what else can ISO and other quality programs do for us? Boy oh boy, if you could only let top management cover themselves in Continual Improvement, would you only know the true benefits that ISO and other quality programs can bring.